Optimize Prime

By incorporating illustrations prime video can become more welcoming and engaging. The illustrations change based on what you watch, and you unlock different profile icons with this — yes, this version would include multiple users on one account. This redesign also features their X-Ray feature and makes it more accessible to users as they can access it through hovering on the show’s thumbnail, or toggle different features on/off while they watch. Mockup template is from Anthony Boyd Graphics.

This project was in collaboration with Maddison North, Taylor Carreiro, and Rimsha Nadeem. Illustrations are from Undraw and images were taken from Prime Video.